CINCINNATI?RxMadeSimple (www.RxMadeSimple.com), the leading provider of web-based and handheld electronic prescription management services, today announced the addition of Jeff Recker as Vice President of National Sales and Strategic Development. Recker most recently held the position of Founder and CEO for the leading e-commerce clothing retailer PlusSize.com.

"There is a shakeout occurring in the e-prescribing industry and RxMadeSimple is poised for substantial growth. With the insolvency of ePhysician and numerous others, RxMadeSimple has a strategic opportunity to increase product awareness and exponentially increase the current base of subscribers. Jeff provides us with the right complement of skills to quickly and effectively achieve these objectives " states Rohit Nayak, a cofounder of RxMadeSimple, LLC.

While many of the companies received large amounts of early funding and hoped to develop a successful business model with time, RxMadeSimple has charted a course of profitability from the outset.

"I'm excited to return to the medical industry with a broad base of knowledge to market the RxMadeSimple expertise at reducing errors, creating efficiencies and lowering costs for medical service providers."

Prior to launching PlusSize.com, back in the 1990's, Recker held positions at both IBM and Johnson & Johnson's Cincinnati-based Ethicon where he led the nation in sales and was on the forefront of technology development for endoscopic surgical stapling.

"This is leading-edge product," Mr. Recker says. "Doctors are busier than ever today, and they're asking for faster and simpler solutions for processing prescriptions. RxMadeSimple is proving itself as the best tool on the market to answer that need."

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About RxMadeSimple

RxMadeSimple, LLC was founded in March 2000 to address the cumbersome, inefficient, and effort-intensive dialog between physician, patient and pharmacy during the process of prescribing medications. Utilizing the company's proprietary technology, authorized medical practitioners have the ability to prescribe medications instantly and securely over the Internet. For the mobile users, the application is made available through the Deutsche Telekom (NYSE: DT) T-Mobile GPRS wireless network. RxMadeSimple is a member of Main Street Ventures, a business incubator, located in Cincinnati, Ohio.