COLUMBUS (OH)?Gentle Foot Orthotics, a medical-grade, therapeutic, custom shoe insert, is now offered in more than 20 retail shoe stores throughout the country. This product is the exact same custom foot orthotic that Podiatrists sell in the their medical offices for upwards of $400 per pair, now offered for less than half that.

About a year ago, Dr. Jeff Wilson, a practicing Podiatrist and owner of a large Podiatric group in Ohio, began selling Gentle Foot Orthotics on his web site www.customshoeinserts.com. These orthotics are made by the same process and use the same materials as the orthotics Dr. Wilson sells in his Podiatric offices. With very little advertising, Dr. Wilson began selling about 100 Gentle Foot Orthotics per month via his web site.

Earlier this year, Dr. Wilson began offering his product to retail stores, and so far, the ones who have began selling Gentle Foot Orthotics report a brisk business, based mostly on the fact that the Gentle Foot Orthotic is much less expensive, and of the same quality as the custom orthotics podiatrists offer in their medical practices. Customers simply purchase a foam imprint kit, then mail it off to the orthotics lab. In less than a month, the customer receives his or her custom-made Gentle Foot Orthotics.

Dr. Wilson hopes to continue the company's growth by expanding the number of stores that sell Gentle Foot Orthotics as well as continuing to sell them on his web site.

Contact: Jeff Wilson

Phone: (614) 314-8350

Gentle Foot Orthotics Now Offered Through Retail Outlets